Flyers have a reputation problem. Most people assume they’ll be ignored — dropped on the pavement, stuffed in a pocket and forgotten, or instantly recycled. But the businesses that use flyers well in Manchester consistently tell us the same thing: a well-designed, well-targeted flyer still works when everything else in it is right.
The problem isn’t the format. It’s the execution. Here’s how to produce flyers that Manchester customers actually read.
Lead With Your Best Offer or Strongest Statement
The first 0.5 seconds after someone receives or finds your flyer determines whether it gets read or binned. Lead with your most compelling statement — not your business name, not your logo, not “Welcome to [Company Name].” Open with the most useful or interesting thing about your business. “Free local delivery on orders over £30.” “New gym opening on your street — first month half price.” “Got a leak? We’re available in Manchester today.”
The rest of the flyer can fill in the detail. But the top third of the front face has one job: make the reader want to know more.
Paper Weight and Finish Matter More Than Most Businesses Realise
A flyer printed on thin 90gsm paper feels cheap in the hand — and that physical sensation unconsciously transfers to the perception of your business. We recommend a minimum of 150gsm for most flyers, with 400gsm coated stock for premium businesses wanting a more substantial, impressive feel.
Finish options include gloss (vivid colours, striking), matte/silk (premium, less reflective, easier to write on), and soft-touch laminate (the most impressive feel — used by luxury brands and high-end Manchester businesses). The cost difference between 90gsm and 400gsm on a run of 1,000 flyers is often less than £30. Always go heavier.
Flyer Printing Costs in Manchester (2026)
| Quantity | A5 (148x210mm) — 150gsm gloss | A5 — 400gsm premium |
|---|---|---|
| 250 | From £35 | From £60 |
| 500 | From £50 | From £80 |
| 1,000 | From £70 | From £110 |
| 5,000 | From £150 | From £250 |
All prices include full-colour printing on both sides and free design if required. Same-day turnaround available on standard sizes.
Distribution Tips for Manchester Flyers
The most wasted flyers are those distributed indiscriminately. A blanket drop across a huge area dilutes your message and budget. Instead, target the specific Manchester postcodes or streets where your ideal customers live or work. A Manchester kitchen fitter distributing 500 flyers on streets of Victorian terraces undergoing renovation gets a far better return than 5,000 flyers spread evenly across the city.
Hand-to-hand distribution at local events, markets, and business parks in Manchester still delivers strong results for consumer-facing businesses. And including a specific offer or discount code on the flyer lets you track response rates accurately.
Order Flyers Today — Fast Turnaround Guaranteed
📞 07737 902 425 | ✉️ hello@webprintsigns.co.uk
📍 116 Bury New Road, Manchester M8 8EB | Mon–Fri 8:30–18:00
Free design service. Same-day printing on standard orders. Delivery across Greater Manchester.